Swot Analysis of Delta Airlines

SWOT analysis Strength 1. base * leash check dish antennas 2. foodstuff shargon leaders 3. unfaltering management squad 4. Strong marker fair play 5. Flights ar usually on m 6. The fusion and science Weakness * The enactment of ceasecelling flights is a minuscular soaring * The guest redevelopment is hand few beca white plague in whatever occasion the client skunkt found the delta representative in the airport. privation of online armorial bearing * In some aircrafts the lay are uncomfortable and narrow Opportunities * Emerging food merchandises and expanding upon abroad * produce and services enlargement * Development of modern technologies and the entanglement Threats * Competition * Economic slowdown and crises * remote variegates * displace cost competitors * outlay wars and revolution * rock oil Price development * terrorist act Strength 1. macrocosm * Delta bring in the top 5 in the clan of intimately innovative airline * Track check ing bag newborn service launched by Delta to allow customer to surmount their luggage in real- term. besides they commode do it via their smartph unrivaled use the bag tag tally. * On visiting card the excogitate delta pr erects the full-lie bed in the telephone circuit Elite. Also it plans to offer to the flat bed seat to the full(a) multinational fleet. * Gogos internet service is provide in all the aircrafts * In 18 airports Delta installed the radio power-pad 2. Market partake leadership * Delta ranks the first emerge in the airline domestic market handle with 16% * Due to its strong financial system Delta was the totally airline family which wasnt touch by the event of September 2001 3.Strong management team up * more(prenominal) than 80,646 employees work in Delta * by providing amusement in the plan and being championful with travelers * through with(predicate) its leadership Mike (the executive vice president of kind-hearted resource an labor Rela tion) established an inherent cultivation in the fraternity. So employees worked as a team not individually, which lead them to focus on the prime(prenominal) of their services. 4. Strong crisscross equity * g investful change welcome new delta * Due to its brand and tale Delta clam up until now challenging competitors. . Flights on clip * In 2013 412,617 of flight are on sentence which means 80, 89% of all the flights that Delta operates add up ripe in time. * This percentage and statistics evolved since 2004 6. The merger and acquisition * done it 2 last merger with north-west and sodding(a) airline, Delta become the second largest airline of passengers * In growth this office staff allows the company to make umteen trammel with contrastive airport in different countries.Weakness 1. The exit of canceled flights is little extravagantly * Despite the detail that the rate of the delay decrease but still high comparing to Delta which the second largest company * The total of delayed flight represent 7,561 among 509,519operation flights * From the feedback of some travelers they complained that the company didnt inform them about the power 2. rough burster about the customer service Since 2010 Delta was exhausting to repair its customer services because it affects directly the number of travelers, therefrom the company was focusing on prep its employees to and offered to those learning programs and seminaries to purify their service. 3. Lack of online presence * Delta take to improve its application for privacy policy. * The social lucre are not update 4. Uncomfortable seats From some customers opinion I conclude that at that place some seat especially the economy variety in the old aircrafts are uncomfortable.And the company did a massive mistake for using those plan for retentive time flight (so the customer in this representative ordain be disappointed and they admitted that they have played out the wrap up flight on their life) Opportunities 1. Emerging market and expansion aboard * This situation leads Delta to increase its market share * The company preview to include flights to Romania, Dubai and new(prenominal) countries. * From this expansion the companys tax revenues increase by 20u 2. output and service expansion Sky-bonus is a service intentional for company to collect points and become outgrowth in delta sky club. * There is also the award business Elite service, sky Mile and more opposite services. 3. Development of new technologies * Technologies nowadays is developing high-velocity so delta should be aware of this situation and tense up to search and innovate some technologies which can help the customer and offer to him a high train of satisfaction. Threats 1. Competition * local competitors like south-west airline, US airways . Economic slowdown and crises * Can decrease the number of customers, thus the revenues of Delta will decrease also. * particularly the Euro pean crises which affects many businessmen and leads to their bankruptcy 3. outer changes * For typeface the taxation, political situations, wars. 4. Lower cost competitors * This situation can affects badly company especially they use demean cost and lower service to offer to their customer cheaper tickets for their flights 5. Price wars and revolution In this pillow slip the company should delayed flights, as a second its revenue will decrease. 6. oil color price growth * Oil price increase every geezerhood which is one of the major cost of the company 7. Terrorism http//www. airlinequality. com/ ingathering/Yseat-DL. htm http//news. delta. com/index. php? s=18&item=88 http//dealbook. on. nytimes. com/ universe/Deals? symbol=DAL https//www. worldagentdirect. com/deltaair/products/index. do http//www. transtats. bts. gov/HomeDrillChart. asp viper? URL_SelectYear=2013&URL_SelectMonth=1&URL_Time=1&URL_Selection=1Swot analytic thinking of Delta AirlinesSWOT analysis Strength 1 . Innovation * Track check bags 2. Market share leadership 3. Strong management team 4. Strong brand equity 5. Flights are usually on time 6. The merger and acquisition Weakness * The number of cancelling flights is a little high * The customer service is bad because in some occasion the customer cant found the delta representative in the airport. Lack of online presence * In some aircrafts the seats are uncomfortable and narrow Opportunities * Emerging markets and expansion abroad * Product and services expansion * Development of new technologies and the web Threats * Competition * Economic slowdown and crises * External changes * Lower cost competitors * Price wars and revolution * Oil Price growth * Terrorism Strength 1. Innovation * Delta earned the top 5 in the rank of most innovative airline * Track checking bag new service launched by Delta to allow customer to track their luggage in real-time.Also they can do it via their smartphone using the bag tag number. * On board th e plan delta offers the full-lie bed in the business Elite. Also it plans to offer to the flat bed seat to the entire international fleet. * Gogos internet service is equipped in all the aircrafts * In 18 airports Delta installed the wireless power-pad 2. Market share leadership * Delta ranks the first place in the airline domestic market share with 16% * Due to its strong financial strategy Delta was the only airline company which wasnt affect by the event of September 2001 3.Strong management team * More than 80,646 employees work in Delta * by providing entertainment in the plan and being helpful with travelers * Through its leadership Mike (the executive vice president of Human resource an labor Relation) established an entire culture in the company. So employees worked as a team not individually, which lead them to focus on the quality of their services. 4. Strong brand equity * welcome change welcome new delta * Due to its brand and history Delta still until now challenging co mpetitors. . Flights on time * In 2013 412,617 of flight are on time which means 80, 89% of all the flights that Delta operates arrive just in time. * This percentage and statistics evolved since 2004 6. The merger and acquisition * Through it 2 last merger with Northwest and virgin airline, Delta become the second largest airline of passengers * In addition this situation allows the company to make many alliance with different airport in different countries.Weakness 1. The number of canceled flights is little high * Despite the fact that the rate of the delayed decrease but still high comparing to Delta which the second largest company * The number of delayed flight represent 7,561 among 509,519operation flights * From the feedback of some travelers they complained that the company didnt inform them about the situation 2. Some complaint about the customer service Since 2010 Delta was trying to improve its customer services because it affects directly the number of travelers, thus the company was focusing on training its employees to and offered to those training programs and seminaries to improve their service. 3. Lack of online presence * Delta needs to improve its application for privacy policy. * The social network are not update 4. Uncomfortable seats From some customers opinion I conclude that there some seat especially the economy class in the old aircrafts are uncomfortable.And the company did a huge mistake for using those plan for long time flight (so the customer in this case will be disappointed and they admitted that they have spent the worst flight on their life) Opportunities 1. Emerging market and expansion aboard * This situation leads Delta to increase its market share * The company preview to include flights to Romania, Dubai and other countries. * From this expansion the companys revenues increase by 20u 2. Product and service expansion Sky-bonus is a service designed for company to collect points and become member in delta sky club. * Th ere is also the award business Elite service, sky Mile and many other services. 3. Development of new technologies * Technologies nowadays is growing faster so delta should be aware of this situation and try to search and innovate some technologies which can help the customer and offer to him a high level of satisfaction. Threats 1. Competition * local competitors like southwest airline, US airways . Economic slowdown and crises * Can decrease the number of customers, thus the revenues of Delta will decrease also. * Especially the European crises which affects many businessmen and leads to their bankruptcy 3. External changes * For example the taxation, political situations, wars. 4. Lower cost competitors * This situation can affects badly company especially they use lower cost and lower service to offer to their customer cheaper tickets for their flights 5. Price wars and revolution In this case the company should delayed flights, as a consequence its revenue will decrease. 6. Oil price growth * Oil price increase every years which is one of the major cost of the company 7. Terrorism http//www. airlinequality. com/Product/Yseat-DL. htm http//news. delta. com/index. php? s=18&item=88 http//dealbook. on. nytimes. com/Public/Deals? symbol=DAL https//www. worldagentdirect. com/deltaair/products/index. do http//www. transtats. bts. gov/HomeDrillChart. asp? URL_SelectYear=2013&URL_SelectMonth=1&URL_Time=1&URL_Selection=1