Customer Satisfaction of AVIS Rent Case Study Example | Topics and Well Written Essays - 2500 words

Customer Satisfaction of AVIS Rent - Case Study Example According to Preis,   ‘High levels of customer satisfaction are important to marketers as both offensive and defensive tools and are capable of creating a lasting competitive advantage (2004). As earlier mentioned, Avis Rent a Car has been a leader in Customer Satisfaction in car rentals for almost a decade now; however, most of the studies are focused on how Avis perform in general and has not showed statistics on how each of the subsidiaries perform in the Avis ranking. Having this in mind, it is vital to measure how customers of different Avis rent a car system performs to satisfy their customers. Since Avis in United States, UK and Australia has found to be widely used by the customers who avail car rental services; it is essential to base this research on these three subsidiaries. With this in mind, the outcome of this research would primarily benefit the management of AVIS to evaluate the services offered by these subsidiaries and determine the contributing factors affe cting the rankings. This will help the management to aid the subsidiaries by applying services to other subsidiaries not only the countries mentioned but in other parts of the worlds with the services that has made the leading subsidiary excel in the ranking to determine the factors . †¢Ã‚  To measure Customer Satisfaction of Avis rent a car system in the United states, UK and Australia. †¢Ã‚  To compare these three subsidiaries in terms of ranking in Customer Satisfaction... The ranking is hypothesized to affect the general view on Avis rent a car system in Customer Satisfaction as it may lead to know the main contributor for its success as a leading brand in car rentals, The Main Aim of the Research: According to Preis, 'High levels of customer satisfaction are important to marketers as both offensive and defensive tools and are capable of creating a lasting competitive advantage (2004). As earlier mentioned, Avis Rent a Car has been a leader in Customer Satisfaction in car rentals for almost a decade now; however, most of the studies are focused on how Avis perform in general and has not showed statistics on how each of the subsidiaries perform in the Avis ranking. Having this in mind, it is vital to measure how customers of different Avis rent a car system performs to satisfy their customers. Since Avis in United States, UK and Australia has found to be widely used by the customers who avail car rental services; it is essential to base this research on these three subsidiaries. With this in mind, the outcome of this research would primarily benefit the management of AVIS to evaluate the services offered by these subsidiaries and determine the contributing factors affecting the rankings. This will help the management to aid the subsidiaries by applying services to other subsidiaries not only the countries mentioned but in other parts of the worlds with the services that has made the leading subsidiary excel in the ranking. Below specific aims will be addressed in the research: To measure Customer Satisfaction of Avis rent a car system in the United states, UK and Australia To compare these three subsidiaries in terms of ranking in Customer Satisfaction To determine the factors affecting the ranking; and To measure the